It's not your grandmother's underwear. Or maybe it is. Skims, Kim Kardashian's shapewear brand, just launched a retro collection that could be plucked right from a 1950s store rack. Or the back of ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Skims Co-Founder and CEO Jens Grede has joined United Talent Agency’s board of directors. Grede is also the co-founder and Chairman of FRAME and a prolific investor in the consumer and media ...

SKIMS are one of the most popular underwear brands in the world. But one woman, who previously splashed out on some undies from Kim Kardashian’s brand, has revealed she’s found a dupe s… ...

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

Did Kanye Handwrite the SKIMS Logo Himself? Everything You Need to Know Ye recently credited performance artist Vanessa Beecroft with the overall SKIMS "style." ...

Burberry announces a partnership with the V&A Museum in London, Skims opens a flagship store on the Sunset Strip, Regen Projects presents Rachel Jones’ first L.A. solo exhibition and Alain ...

A 60-foot inflatable Kim Kardashian erected in the heart of New York City is turning heads online and off. Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear ...

Inflatable Kim Kong's Time Square takeover is perhaps the very essence of SKIMS' genius yet contriving marketing technique.

“In April 2024, the entrepreneur and reality TV icon posed for another Skims Swim Shop collection campaign photographed by Nick Knight.” apparel, celebrity, experiential marketing, out-of-home ...

The seamless, poreless, sanitized effigy of a capitalist titan was a startling piece of marketing for Skims.