Shai Gilgeous-Alexander arrived at the Paycom Centerre in downtown Oklahoma City for game two of the National Basketball ...

Indeed, few players in NBA history have matched on-court performance with pregame fashion sense quite like Gilgeous-Alexander, also known as SGA. Since entering the league with the Los Angeles ...

Read more: Athletes, artists and celebrities create unique logos for the 2028 L.A. Olympics “We are really ... Dick’s Sporting Goods and Skims. Licensing and merchandising is projected to bring in ...

Some fans clamored to see a court that matched the magnitude of the event – meaning they didn’t want to see a court that was ...

Now is the time Oklahomans have been waiting for: the OKC Thunder are competing in the NBA Finals. But some fans feel ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.

That’s largely why we stopped putting the logos on the court.” With the demand clearly there, the ball is in the NBA's court, as it were.

NBA Twitter took notice and it became a discussion point during Game 1. The court looked plain. While it has been that way for a few years, people are now discussing it, and NBA Commissioner Adam ...

The NBA decided it didn't need to plaster an NBA Finals logo on the court for the biggest series of the season. The league hasn't actually had a logo on the court for the finals for most of the ...

These games used to have player introductions and national anthems included in the broadcast — along with the NBA Finals logo actually on the court. This was still a huge step back even if ESPN ...