After their first collaboration in October, the six-time NBA All-Star player is now modeling Skims Men’s stretch and cotton underwear collections in the new pictures unveiled on Thursday.

Last year, the brand featured NBA All-Star Shai Gilgeous-Alexander, Brazilian soccer player Neymar Júnior and San Francisco ...

Grede is now moving Skims in the opposite direction: from fashion to court. The NBA partnership is timed to boost the company’s recent menswear launch. In October, Skims dropped its first line ...

As part of the partnership, SKIMS will also receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well ...

Even in the photos, there was a sense of restlessness to get back to the court ... Today, the 2023 All-NBA guard reunited with Skims to promote the brand’s Stretch and Cotton collections ...

As SKIMS uses NBA imagery and athletes in its advertising it activates the NBA in front of a new audience of women that it hopes will become fans. Just as SKIMS seeks new male customers ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships. An unlikely brand has joined the roster of NBA sponsors.

making SKIMS the official underwear partner of the NBA, WNBA, and USA Basketball. Yes, that is correct. Together, they are gearing up to leverage the power of sports to generate demand around the ...

Kim Kardashian and the NBA are teaming up. The NBA announced a multi-year partnership with Kardashian's SKIMS brand on Monday. The pact makes SKIMS the official underwear partner of the NBA ...