But if there was anyone who could change that, it would be Kim Kardashian. "With Skims new shapewear you can get a butt, boobs, and amazing curves immediately," she promises in the Fairy Butt ...

Skims took an inventive route to promote the brand’s newest swimwear collection — adding a 60-foot-long balloon of cofounder Kim Kardashian to the middle of New York City’s Times Square.

Nike is keeping up with Kim Kardashian's shapewear brand Skims. The sportwear giant and beauty mogul billionaire are teaming up to launch a "new brand" that they say will "disrupt the global ...

The Skims founder will enter into a rare business deal with the sports apparel company. By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers.

“Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, 44, said in a press release.

SKIMS continually rolls out new collaborations and celebrity campaigns on a month-to-month bases, keeping the brand's name consistently top of mind. Kardashian has just crossed the Ts and dotted ...