Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

It is difficult to develop a simple, yet strong logo to display on a billboard and a business card. Complex designs may work on a grand scale, but may contain too much detail for a small display.

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

By adopting accessible technologies and proactive strategies, small merchants can effectively shield themselves from fraud ...

A new phishing campaign is targeting small business owners on Facebook with fraudulent emails that look like official ...

Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual ...

SCORE's Startup Roadmap – a step-by-step, how-to guide for starting a business – includes 12 modules, including one ...

Nearly half of U.S. small and microbusiness owners expect the national economy to weaken in the coming months. Despite the ...

A fashion influencer accused Brandy Melville, a multinational fast-fashion chain, of ripping off her logo and design on a recently released t-shirt. Emma Dimarco, owner of Kissing Cowboys, took to ...

Starting a small business can be an incredible opportunity for your teen to learn valuable life skills, gain confidence, ...

Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

Kristina Smithe's business, Hiccup Earth, has 70,000 lightweight, pliable silicone cups that she rents out to interested ...