Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Also on sale are the black and white Nike Air Zoom GT Cut 2 ($74.99) basketball shoes. Designed for speed and agility, the GT Cut 2 is made with a low-profile design with a springy Zoom Air unit; ...

Kelsey Plum's move to the Sparks in the offseason saw her return home to L.A., and she's indeed been playing like she's home.

Five-star small forward Alex Constanza is leaving Westminster Academy and heading to play for Kevin Boyle and SPIRE Academy ...

Four-star recruit Maximo Adams lit up the Nike EYBL, and BYU is firmly in the mix. Here’s why Cougar fans should be paying ...

Williams, a first-team all-Big 12 selection, chose the Wolfpack over KU, Ohio State, BYU and a return to Texas Tech. He ...

Kentucky basketball and coach Mark Pope haven't yet landed a commitment for their 2026 recruiting class. But here are some names to watch.

In preparation for the Nike Ja 3, the Nike Ja 2 will continue to release - this upcoming colorway coming in "Bleached ...

The "Seat Pleasant" colorway honors the town where Kevin Durant was raised. Soon, we'll see the Nike KD 18 don the the same ...

Sheryl Swoopes was the first women's player to get her own signature sneaker and the WNBA partly built its ad campaign around ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal ...

Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.