Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

In SmartWater’s first foray outside Britain, police in Tallahassee, Florida conducted an 11-month field trial that resulted in a 33% drop in thefts.

Police officers are being given the SmartWater spray to help them to detect domestic abuse offenders.

Neighborhoods protected by SmartWater will display highly visible signs to warn thieves that SmartWater technology is in use.

SmartWater CSI - a forensic coding solution - is becoming a growing trend in deterring ag crimes. Just one drop leaves an invisible and unique mark that can last years.

RICHMOND — A Petersburg man indicted in the burglary of an Ettrick business is the first person in Virginia to be charged with a crime based on the use of a liquid nanotechnology known as ...

How Coca-Cola’s marketing transformation led to new Smartwater campaign The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin ...

Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a ...

A Petersburg man pleaded guilty Thursday to breaking into an Ettrick business just three days after he was indicted, in the first case of its kind in Virginia based on ...

High-tech SmartWater CSI hopes to cut crime in West Palm Beach The West Palm Beach Police Department is rolling out new technology to help fight crime.