American tastes had also fully shifted toward light, easy-drinking spirits whose ad campaigns promised them versatility, ...

What's most striking about vodka's rise is the huge sales of so-called super-premium brands ... to four times the price of cheaper brands like Smirnoff, which sells for $13 a bottle.

owing to the growing demand of premium flavored vodka, especially among the millennial population. With a whopping 28.1 million 9-liter cases sold in 2022, Smirnoff is the Best-Selling Vodka Brand ...

Nykur Limited Edition Super Premium Vodka. Also winning a Platinum ... Tenjaku Japanese Vodka (Japan), 91/100 points; Smirnoff No 21 Vodka (USA), 91/100 points; PUR Vodka Canada), 91/100 points ...