Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

From Beast Industries to Bravo to the "Bring It On" fandom, celebrity and creator-led brands are cash cows. Why it matters: ...

When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to.

Fresh off their NBA championship, the Boston Celtics face a crucial offseason decision regarding Kristaps Porzingis. Trading ...

Apple has marked as private its day-old The Parent Presentation video on YouTube, meaning that it is no longer available to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

TheWrap, using new Sensor Tower data, looks at how dominant social platforms like Instagram and TikTok compare, as well as new apps to watch.

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

While the accessory maker was at first happy to talk about its Switch 2 mockup to The Verge, IGN, and others, allowing footage of it to go viral on social media, Genki later changed its tune after ...

If found in Nintendo’s favour, the suit requires Genki to destroy all products related to Nintendo Switch and Nintendo Switch 2, and to cease using Nintendo’s trademarks again.. Nintendo is also ...

It’s that time of year when ‘leaked’ shirts begin to circle the internet. And in the Newcastle United social media world, that trend is no different. NewcastleWorld Essential: Your weekly round-up ...