A new study by The University of New Mexico identifies two different Instagram profiles and how they are associated with ...

To achieve a win for consumers, brands and retailers need to embrace a multidimensional approach that prioritizes: capability ...

Influencers are going to keep influencing. But what can a bar owner, restaurateur, or manager do to expand his or her venue’s ...

Learn how social media supports crisis communication in 2025, from real-time updates to managing misinformation.

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

On average, Internet users have five social media accounts and make active use of three of them, according to the following Market Inspector infographic. The most popular social platform worldwide is ...

In light of Guyana’s ongoing border controversy with neighbouring Venezuela over the Essequibo region—often referred to as Cinderella County—I’ve chosen to ...

Conversion Rate: This is the big one for many businesses. It measures how many social media users completed a desired action, ...

New social-first content marketing campaigns by HolisticMarketingLab will serve as an alternative to traditional SEO, aiming ...

Texas is poised to become the second state to enact an across-the-board ban on social media for minors before its state legislative session ends in a little over a week. Advocates on both sides of ...