PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lady Gaga's eyebrows have been bushy, dark, platinum, thin, and everything in-between. Here's a detailed analysis of how ...

Looking for the ultimate lash upgrade? Benefit Cosmetics has become a go-to brand for makeup lovers seeking that perfect flutter.

Date outfit all sorted? It's time you give time to makeup as it will tie together your whole look. Here are some makeup looks ...

Tamannaah's soft glam looks aren't absent of smokey eyes when paired with fluttery lashes, a rosy matte lip and a peach ...

This content can also be viewed on the site it originates from. Deepika Padukone’s eye makeup featured a shimmering gold eyeshadow that blended into a soft smoky finish. Smudged kohl enhanced the ...

Looking for minimal makeup to flaunt with sarees? You are at the right place. Here is Tamannaah Bhatia’s approved trendy ...

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

The trend calls for creamy formulas almost exclusively, starting with skin prep. You'll want to load up your skin with ...

Makeup primers can make your skin look smoother, brighter and more even. We asked women in their 40s, 50s, 60s and beyond ...

Looking for the best blush for mature skin? We asked beauty experts and makeup artists to break down their top picks, and ...

Scientists at the University of Cambridge have made 'smart pyjamas', utilising sensors trained with artificial intelligence, ...