The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new ... some veterans were shocked to watch the Army advertise military service with the type of jingles used to sell ...

If McConville’s words sound familiar to the parents of the latest generation joining the military, they should. The Army is bringing back the “Be All You Can Be” slogan that dominated its ...

The emergence of slogans and symbols emblazoned on U.S.-made artillery - originally a creative outlet for Ukrainian soldiers serving in the country’s east - has become a growing and lucrative ...