Fine, armed with years of experience in the garment industry and a mother’s instinct, decided to design a bra that would be ...

Discover Flore Flore, Jungmaven, and Cou Cou Intimates—indie brands redefining sustainable summer style with minimalist, ...

Speaking of long-lasting wear, you want to make sure your workout clothes won't pill, stretch, or lose their color after a few wears and washes. All the brands on this list have passed that test.

This summer promises to be a sizzler! We've hunted down UV protection products that will keep your whole family covered as ...

This week, while heading to the Nike Training Studio in West Hollywood, Gerber swapped her usual leggings and bike shorts for ...

Summer clothes often mean bright colors, faded pastels, or really bold prints. You might picture flowing sundresses with flowers or light linen outfits great for hot days. But for many folks, ...

And for our fashion-conscious readers, if the Sneakerinas above are anything to go by, athleisure has officially transcended ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...