The company posted a total revenue gain of 3% for the year, to over $5 billion, and a 1% decline for the last quarter, to ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional ...

Gold Rabbit Sports was founded by Andre Schunk in 2020 after spending nearly two decades at Interpublic experiential agency ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

Atwater Capital, a PE firm that invested in a $100 million raise for a new volleyball league, aims to close the valuation gap ...

Google has announced updates to its ‘Gambling and Games’ policy, which will be implemented on April 14, 2025. The updates will include revisions to country-specific regulations and also feature more ...

At ET Media and Entertainment Summit and Awards, top marketing leaders unpacked the evolving landscape of sports advertising in India, highlighting the key trends and innovations that will define ...