The WNBA filed trademarks for the name “Portland Fire” and a stylized “P” logo earlier this week, potentially indicating that ...

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been ...

Microsoft's recent multi-platform efforts have seen various Xbox games ported to PS5 and PS4 in recent years, but the push will take on a new meaning later today as PlayStation logos appear ...

During today's Summer Game Fest showcase, Square Enix took the spotlight to reveal a new social deduction game, Killer Inn. Killer Inn is a murder mystery developed by Tactics Studio, where ...

Michelle Obama comments on daughter Malia's name change for her directorial debut. Andy Wenstrand/SXSW Conference & Festivals via Getty Images/Dia Dipasupil/Getty Images As Malia Obama launches ...

The 26-year-old writer, filmmaker, and former first daughter is now using Malia Ann as her professional name. She dropped her familiar last name in the credits of her short film The Heart, which ...

A name like Schwarzenegger can blow a door open. In a recent conversation with his famous father, Arnold Schwarzenegger, “White Lotus” actor Patrick Schwarzenegger explained how it can also ...

While the company's name, logo and visual identity are changing, the company's purpose remains unchanged: equipping workers in the skilled trades with the tools and gear they need to work ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

The logo should be trademarked and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is immediately recognizable ...

The U.S. Department of Education’s Office for Civil Rights said an investigation revealed that two New York state agencies violated federal civil rights law by banning Native American-inspired mascots ...