Liverpool will soon begin negotiations with Standard Chartered over a new front-of-shirt deal. FSG could get a bigger and better deal.

The shirt that marked the beginning of Neymar's career at Santos is back. Botafogo was inspired by the 90s to launch its main ...

The marketing material on the Spurs website reveals that "The 2025/26 Kit features a subtle tweak to the navy sleeves of last ...

Manchester United have seen a decline in the fair market value of their sponsorship deals according to a new report ...

Mohamed Salah Crowned Liverpool Player of the Season Once AgainFew footballers in the modern era manage to blend consistency ...

Liverpool will be switching from Nike to Adidas for its jerseys for the 2025/26 season and beyond, with leaks having already appeared of all three home, away, and third designs ...

recognising Standard Chartered's role as Liverpool's main shirt sponsor since 2010. The deal with Japan Airlines is significant, and the Japanese leg of the tour will enable the club to engage ...

Standard Chartered Bank launched a regional social media competition where fans stand a chance to win a limited edition signed Liverpool Football Club (LFC) shirt. The LFC shirt will have the ...

Standard Chartered became the main club partner of Liverpool Football Club (LFC) in 2010, and the Bank will appear on the front of the LFC shirt until the end of the 2026/27 season.

Standard Chartered's own logo usually adorns the front of the Reds' shirts. However, for the Chelsea game, the Futuremakers brand will take its place. Liverpool's women also wore the Futuremakers ...

And across the front, fans have got used to the shirt reading ‘Standard Chartered’, the British bank who have been Liverpool’s main sponsor for the last 15 years. But at Anfield this ...

both the men’s and women’s teams will replace their regular front-of-shirt logos with the Futuremakers by Standard Chartered design. This initiative not only signifies Liverpool’s dedication ...