A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

If you’ve been proudly bringing your own reusable cup to Starbucks for a quick reward boost, your routine is about to change.

Market research data shows Starbucks' popularity has taken a bigger hit in Seattle in recent years than in any other large ...

Starbucks struggles with weak growth, rising costs, and competition. Click here for a full investment analysis of SBUX stock.

The Summer-Berry Refreshers return after initially being introduced in 2024. The drinks feature a "sweet and summery blend" of raspberry, blueberry and blackberry flavors shaken with ice and water, ...

Social media and Starbucks alike gave a reality check to baristas striking over the coffee chain's new dress code.

A Starbucks customer went on an 'angry' drive-thru tirade after learning the coffee chain was not offering specials for Nurses Week. The drive-thru employee explained the situation that occurred ...

With over 40,000 stores worldwide, it needs to navigate a turbulent market as it grapples with declining sales and customer goodwill. Under new CEO Brian Niccol, Starbucks is implementing its ...

Starbucks did not immediately respond to Investopedia’s request for comment, but The Wall Street Journal recently reported that customer reactions are running the gamut from delighted, ...

The reactions to the dress code and Starbucks' broader turnaround effort ... processes and algorithm technology to improve the partner and customer experience," the spokesperson told BI.

These two very different responses span the range of reactions to Starbucks ... and revamping marketing to tackle poor customer perceptions. Starbucks shares some of these problems, both ...