NEW YORK (CNNMoney) -- Starbucks Corp. debuted a logo Wednesday that brings the iconic green Siren out of the circle and drops the words "Starbucks Coffee." Just a few hours later, the backlash ...

The logo they were redesigning in 2011 ... the Starbucks logo was the stamp of ubiquity for the same coffee shop on every corner. Recognizable? Sure. But it was so bounded within its own circle ...

So March 8, 2011, was the day — the day when Howard Schultz, the chairman, president, CEO and Chief Barista of Starbucks unveiled the new Starbucks logo. You know ...

SEATTLE — Starbucks customers saw something new Tuesday when they sipped their coffee. The coffee giant rolled out its new words-free logo on all its cups. Signs also changed at a handful of ...