Luckin Coffee is huge in China. Now it's entering the U.S. with a model that Starbucks is sunsetting: perfunctory, ...

If you look closely, you’ll notice one small imperfection. The post The Hidden Detail on the Starbucks Logo You Never Noticed Before appeared first on Reader's Digest.

The logo they were redesigning in 2011 was what Birdsall lovingly dubbed “the donut,” and it represented a much more mature Starbucks brand that had already disrupted coffee house culture as ...

Consumers in the social media space aren't happy with Starbucks' decision. Is the company likely to change its mind?

The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle updates.

Starbucks Corp <SBUX.O>, the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee", infuriating loyal customers.

Self-described Starbucks fanatics were not impressed and, among hundreds of comments on Starbucks' website, called for the company's name to be put back into the logo.

This is the fourth version of Starbucks' logo since the company's beginnings as a small coffee, tea and spice shop in Seattle in 1971.

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling the sea nymph and gives her a few subtle updates.

Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph.