Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

Abroad, the logo was equally problematic. Around it was a ring that read “Starbucks Coffee,” and that shape drew your eye so much that you might not even notice the topless woodcut mermaid inside.

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

The history of the Starbucks logo. ... ‘Oh, we need to step back and put some of that humanity back in. The imperfection was important to making her really successful as a mark. ...

The company is trying to make its way back from its toughest times in its 40-year history. ... Starbucks gives logo a new look . Published: Jan. 05, 2011, 6:36 p.m. By .

Starbucks is giving its siren a face-lift. The world’s largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

SAN FRANCISCO (MarketWatch) — Starbucks unveiled a new corporate logo Wednesday, dropping the words “Starbucks” and “coffee” that had been wrapped around the twin-tailed mermaid seen on ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph.

The post The Hidden Detail on the Starbucks Logo You Never Noticed Before appeared first on Taste of Home. ... "It was like, ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...