A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Starting June 24, Starbucks will eliminate the 25 star bonus for customers in the effort to boost profits. The change will apply to those who bring in a personal or reusable cup for drink orders. A ...

A federal judge ordered the Trump administration to lift a pause it imposed on various immigration applications, saying it ...

Starbucks is making a big change to its loyalty rewards program.

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how ...

Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to ...

STARBUCKS is making a big change to its rewards scheme and it's ... We’re updating the Starbucks Rewards program in the new year. "Introducing new products and tiers for Star redemption and ...

Perhaps the most famous example of a brand using Web3 technology for its loyalty program is Starbucks. An extension of Starbucks rewards, Starbucks Odyssey gives customers the opportunity to ...

Starbucks, whose loyalty program dates to 2008 and is one of the oldest in the industry, alerted its customers in a late December email that changes were coming to its program in February.

Starbucks Rewards is charging rewards members more for perks, like free drinks, as the coffee company shakes up its loyalty program on Feb. 13, 2023. Beginning today, members will need to redeem ...