At the National Restaurant Association Show, Diane Hund (Chief Marketing Officer at US Foods) revealed how the company’s ...

Joining Culver’s as vice president of marketing in 2017 was Julie Fussner’s dream job. Years earlier, as a senior marketing ...

The Most Influential CMOs, copyrighted material can be used to train AI, Fox News keeps winning ratings, Meta brings ads to ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before losing steam, but on TikTok, you’ll be lucky if a trend lasts a couple of ...

Months into his first job out of college, Gurmer Chopra quit and went all-in on his eBay business with his brother. Now, the ...

Customer Data Reach has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized ...

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...

Whether you’re targeting local injury clients or national co-counsel, each audience requires its own message, tone and ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Running a business of any size requires attention to detail, the ability to pivot from one situation to another on the spur ...

At Conecta, Charlotte Berman of U.K. agency Red Bee Creative talks 'Love Island,' gamification and why 'The Bachelor' feels ...