THE WHY? The partnership helped spotlight Shein’s festival trend stores, including Sumwon, Shein, Bae, Shein Icon and StreetHX and connect with its audience in person; the festival crowd mirrors Shein ...

This season, SHEIN spotlighted its exclusive festival trend stores, including SUMWON, SHEIN BAE, SHEIN ICON, and StreetHX ?each catering to different music festival aesthetics, from edgy and ...

Since its rise to becoming the world's largest fashion brand, Chinese company SHEIN has been dogged by criticisms of its unsustainable manufacturing SHEIN, the world’s largest fast fashion brand, ...

This season, SHEIN spotlighted its exclusive festival trend stores, including SUMWON, SHEIN BAE, SHEIN ICON, and StreetHX —each catering to different music festival aesthetics, from edgy and daring to ...

Temu, which launched in the U.S. 2022, and Shein, which also entered the market that same year, have capitalized on China’s low manufacturing costs and tariff-free import practices.