A company called Sweet Baby Inc. has become the target of 'anti-woke' gamers because it offers consultancy ... Marvel's Spider-Man 2, and Alan Wake 2—which got an 88 from us in our Alan Wake 2 ...

Sweet Baby Inc. is not the largest narrative design company in the games industry. Nor is it solely responsible for the characters and stories in recent high-profile releases like Alan Wake 2, God ...

Alan Wake 2 game director Kyle Rowley has backed this up, saying theres no truth to the theory that Saga Anderson was designed as a Black woman at Sweet Baby Inc.'s behest.

The focus on Sweet Baby Inc. may have begun fairly late in 2023, when it was raised as a topic on Kiwi Farms, a toxic-by-design chat room where users discuss targets for online harassment.

On the video game digital distribution service Steam, over 250,000 gamers have followed a list called "Sweet Baby Inc. Detected" to alert consumers who may not wish to support their content.

The accusations began around the release of Spider-Man 2 last October. More came when Alan Wake II hit a week later. They were all over the replies to the social media accounts of Sweet Baby Inc ...

On the video game digital distribution service Steam, over 250,000 gamers have followed a list called "Sweet Baby Inc. Detected." The list consists of games that SBI is affiliated with and doesn't ...

The focus on Sweet Baby Inc. may have begun fairly late in 2023, when it was raised as a topic on Kiwi Farms, a toxic-by-design chat room where users discuss targets for online harassment.