Nike is bringing back the Air Jordan 1 Low NS: a retro release originally introduced between 2016 and 2018. NS stands for “No Swoosh.” It didn’t take long for the internet to weigh in. One Reddit user ...

Nike's logo is so familiar to us that we no longer question its meaning. But what is the story behind the so-called "Swoosh" ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like China, inventory issues and competition.

Every great brand needs a great origin story. Levi Strauss peddled his riveted trousers to gold prospectors in the 1870s; Phil Knight paid $35 for the Nike swoosh logo in 1971. The Buck Mason ...

This is no doubt the result of non-Nike players flipping over the top of their socks to hide the Swoosh logos. Nike secured the official NBA uniform and apparel rights in 2017.

Aside from this, the logo remains unchanged from its previous design. In 2021, McLaren unveiled a new logo for its F1 cars, featuring the McLaren orange swoosh.

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or organization’s mission.

Further branding is seen on the inner medial side with a Cactus Jack logo underneath the Swoosh - another hallmark of the rapper’s Air Jordan 1 collaborations.

"The Swoosh Bag" by Jacquemus x Nike features an innovative design. The recognizable Swoosh logo is transformed into a stylish leather shoulder purse.

Sportswear giant Nike has collaborated with French fashion brand Jacquemus on a special edition bag that is shaped into Nike’s iconic Swoosh logo.