Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage.

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

When Elden Ring Nightreign is played exactly as it was designed to be played, it’s one of the finest examples of a three-player co-op game around – but that's harder to do than it should be, and ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Rui Tostoes, Chief Technology Officer at ImmuneBridge, shares how his team is redefining preclinical development and ...

Under mounting pressure, DEI's future is claimed by those who fiercely commit, recognizing diversity, equity, and inclusion ...

Business development at professional services firms is outdated. Here’s what works now. by Matthew Dixon, Ted McKenna, Rory Channer and Karen Freeman The self-evaluation memo is an annual ritual ...

in-house design leads within government organizations and other industries; and other roles related to transformational strategy. Recent graduates have presented at international conferences, opened ...

This approach requires open communication with clients to understand their goals and how your logo design can contribute to their success. 4 – Competition-Based Pricing Analysing competitors' pricing ...

Your typography should be legible and complement your logo design. Fonts have personalities like people, so ensure that the selected font reflects your brand values and personality. Related: Top 10 ...