Find insight on Google, Reddit, Telstra and more in the latest Market Talks covering Technology, Media and Telecom.

It’s an enjoyably offbeat tale that would seem odd for a telco brand if it weren’t for Telstra’s run of memorable ads with the agency. “Business owners are inherently imaginative people; they have a ...

the way you measure if this works is by looking at the candidates you’ve attracted to a job ad - and whether they have unique skills for the business,” Rose said. “Once we convert them into an engaged ...

Our final Campaigns of the Month this year takes aim at five Christmas crackers from Telstra, Woolworths, Aldi, AAMI and Myer. The ads were released in November. Previously, B&T has taken a look ...

A complaint about an 'inappropriate' Telstra ad featuring a snowman, a 'firm' carrot and two kangaroos has been dismissed by the advertising watchdog. The advertisement promoting Telstra's mobile ...

An animated Telstra commercial featuring two kangaroos and a snowman has received an Ad Standards complaint alleging it breaches sex and nudity rules. The advertisement is for Telstra’s mobile ...

The Australian telecoms company has used a mix of engaging animation and beautifully crafted OOH ads to introduce its new ‘Wherever ... The campaign marks an intentional shift away from Telstra’s ...

Telstra’s CMO Brent Smart said the "charming" and "ambitious" ad is a metaphor for partnership and the brand's change in direction. “If you want to change how people feel about your brand ...

“We thought, ‘Isn’t it kind of interesting to sort of say that if you’re not a Telstra customer, then this ad is a bit pointless because you can’t get the deal?'” Smart said the ad ...

Macquarie upgraded the telco on Wednesday as it roared back to life after announcing price hikes which were, on average, well above CPI. But, the whole market has been wrong about Telstra for the ...

The ads deliver humour and an irreverence that is a bold direction for the Telstra brand. Mr Smart attributes the new brand personality to the unique agency model that he has created in +61 ...

Add articles to your saved list and come back to them any time. Most people who see Telstra’s new ads featuring talking animals and plants as representatives of Australia’s most remote ...