When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Some fans forget the 1998 national title football team wore Adidas ... men's basketball, women's basketball and administration. Here’s why Tennessee is looking at other brands Per the contract ...

In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Holt spent his junior year at Grayson High School in Georgia after transferring from the Madison County program following his ...

Way back in 2014 it was announced that Tennessee would be moving away from Adidas and moving into the ... like this one on the basketball side. That doesn’t exactly give much confidence that ...

Trey Thompson, one of Iowa's priority 2026 recruiting targets, has set an official visit for later this month to the Hawkeyes.

On3’s Joe Tipton revealed that 7-foot-3 Italian center Luigi Suigo has emerged as one of the nation’s most intriguing ...

So far, Ament’s Reebok deal appears independent of Tennessee’s ... the school partners with Adidas. For Reebok, Ament represents the centerpiece of its basketball relaunch—a multi-million ...

Caleb Holt, who announced his transfer from Grayson High in Georgia to Prolific Prep on Monday, is making a pit stop at ...

While Keys remains locked in with LSU for now, he’s fresh off a visit to Miami and has Alabama and Tennessee ... basketball. Multiple traits that make him a multidimensional marketing force ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...