Undeterred, Musk is vowing several more tests soon but the stakes are high and the clock is ticking. NASA hopes to use ...

Tesla has faced brand damage over the past few months amid CEO Elon Musk’s political involvement with U.S. President Donald ...

US marketing professor Scott Galloway warned that Elon Musk’s role in driving spending cuts in the federal government for the ...

ARK Investment Management LLC's founder, Cathie Wood, agrees that Tesla Inc. (NASDAQ:TSLA) has suffered brand damage owing to ...

F or decades America’s soft power put the wind in the sails of its companies as they ventured abroad. When the Berlin Wall ...

Tesla is now pulling on all the demand levers in the US with new discounts and incentives as sales are crashing due to brand ...

Welcome to our live blog tracking all the news and developments surrounding tech billionaire Elon Musk. Get real-time updates from the Tesla owner's corporate ventures, his political engagements, and ...

largely on concerns that brand damage could hurt sales for a second straight year. It is set to add more than $50 billion to its $766 billion market valuation if gains hold. Tesla shares were ...

But as Musk has navigated toward conservative politics and emerged as a close adviser to President Trump, some Tesla owners say they are reconsidering their loyalty to the brand. Wall Street ...

Learn More » One of the biggest factors driving the sell-off in Tesla stock is perceived damage to the company's brand. Let's explore ... "as far as absent macro issues, we don't see any ...