And it all started with the Nike Air Jordan 1 sneakers. But one thing is for certain: Adidas executives should avoid the fifth episode of ESPN’s "The Last Dance" documentary. During the fifth ...

New Nike CEO John Donahoe highlighted the brand in the company’s earnings call, saying it “resonated deeply” in the quarter with the airing of the ten-part documentary, The Last Dance ...

As we learned in the "The Last Dance," however, getting Jordan to sign with Nike was no easy task. In a break from showing us dominant performances by Jordan, the fifth episode of the 10-part ...

Moments before the final two episodes of “The Last Dance” began, Nike released a small supply of the Jordan 13 “Flint” sneaker online through its SNKRS app. The retro Jordan sold out in ...

As the sports world awaited the premiere of ESPN’s “The Last Dance” documentary about Michael Jordan and the Chicago Bulls on Sunday night, Nike had a surprise for basketball fans.

The fifth episode of The Last Dance explores the path Jordan took to ... which led Falk to pushing for Nike — who Jordan had no interest in. “Adidas was real dysfunctional at the time.

In Sunday's broadcast of "The Last Dance" on ESPN, Michael Jordan told the story of how he came to sign with Nike at the beginning of his pro career. Everyone knows how that story ends ...

Michael Jordan of the Chicago Bulls handles the ball against the Charlotte Hornets during his last season with the Chicago Bulls in 1998, the focus of 'The Last Dance' documentary. Credit ...

Nike has created a multi-billion dollar business empire with Michael Jordan at its core. Michael Jordan returns to your TV screen Sunday night in the much-hyped documentary The Last Dance ...

A pair of Nike Air Jordan 13 shoes that Michael Jordan ... season was chronicled in the popular ESPN documentary “The Last Dance.” But the price also may have been buoyed by an increasingly ...