Max is losing 63 movies on June 30th, including, 20th Century Women, St. Vincent, Lady Bird, RoboCop, and Taxi Driver.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

We’re not quite there yet, but it sure feels imminent.

Sponsor Message In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the original HBO branding and perhaps a signal that the brand ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

Streaming service Max is going back to its original name ... A new black and white logo was also revealed, paying homage to the original HBO logo. Warner Bros. also touted its profitability ...