I, for one, want to always make people feel better for having met me. That’s my personal brand ... They need to trust you as an employer.) But you can only inspire trust if your brand story ...

"Let me tell you, the one that matters is me," Trump said in an interview that aired on Fox News on Thursday night. "I'm the only one that ... we don't need all the people that they want.

What does this mean for me? That’s the only question anyone has for an executive ... and their vision and values. People do want to understand those – but not first. They can’t hear anything ...

Recall how much Jesus admired and praised John’s person and work ... Today, this is what matters most. It is the only thing that matters.