TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific.

TikTok will let people better control the topics that appear in their “for you” page – but only partly. A new update lets people choose to see more or less of content on a range of different topics: from travel to sports or humour.

TikTok has introduced new features to personalise content, including Manage Topics and Smart Keyword Filters, enhancing user control over their For You feed. These new features aim to improve the user’s control over the content they see,