A logo redesign can be a bold statement that proclaims a break from the past. It’s important to consider if this is indeed the statement you’re trying to make.

Kyrie Irving is right. It's time for the NBA to change its logo from Jerry West to a Black player, although it shouldn't necessarily be Kobe Bryant.

For the first time ever, Time magazine’s logo will be replaced with an imperative – “VOTE.” It’s both a call to action for readers and a mission statement for the November 2 double issue ...