When HBO first launched in 1972, the cable channel was called Home Box Office. Then, after adopting “HBO” a few years later, ...

HBO Max is now the only streaming service where subscribers can stream one of 2024's biggest movies for free.

LONDON—Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in Albania, Armenia, Cyprus, Estonia, ...

By splitting in two, Warner Bros. Discovery is effectively hitting “undo” on its two-year-old merger of HBO Max and Discovery+.

HBO Max is down to its final couple of Cartoon Network classics still streaming with the service following several major removals of its most famous shows. The Max streaming service has been going ...

Entertainment See which HBO and Max shows are canceled and renewed for the 2025-2026 season Published: May. 29, 2025, 9:05 a.m.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand here.

Why HBO streaming changed its name? HBO Max name change The name change is part of a broader effort to rebrand the streaming platform to reflect the classic HBO legacy that the brand is known for.