Kellanova is giving data scientists a seat at the table — and it’s helping the Chicago-based snack giant launch hits like Pringles Mingles and more.

From AI-infused campaigns to purpose-driven creativity, this year’s Gold winners at The Drum Awards for Marketing (Americas) 2025 reveal a marketing industry evolving fast – culturally, ...

Creatorcult Media is an independent creator marketing agency bridging brands and the creator economy through data-led, ...

Top brands are using AI to save time, simplify decision-making and turn fragmented data into real-time, performance-driven ...

Marketers cite the geopolitical environment as the top source of risk to their business, according to new WFA research.

Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage ...

Meet India's Top 12 Influential Personalities of 2025. These visionary leaders, from tech to art and social impact, redefine excellence, inspiring a new era of innovation and purpose-driven change.

Allan Barber traces the challenges, costs, and disappointments of generic country of origin marketing for red meats, and ...

Deepak Chhabra, Managing Director, Timex India, spoke to e4m on how the 170-year-old global brand is being reimagined for the ...

Healthcare digital marketing agencies are a necessity for every medical practice suffering from the disconnect online to potential patients. As a top-notch clinician, it is not worth anything if ...