By analyzing a large sample of toy commercials aired in the UK, the researchers identified clear distinctions in the musical ...

There is a lack of diverse representation in toys and advertising. Dolls are primarily white and it is uncommon for dolls to appear disabled. Most marketing features white children and at times a ...

By analysing a large sample of toy commercials aired in the UK, the researchers identified clear distinctions in the musical styles used in advertisements targeting boys and girls. In commercials ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist cliches. According to a study published in the journal PLOS One, these stereotypes are reflected ...

It seems that sound and music play a role too, as the music and soundscapes used in toy commercials can influence how children perceive masculinity and femininity. The advertising industry is ...

(Envato Elements pic) With dolls for girls and building sets for boys, toy advertisements are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One ...

Empowering your children to make grown-up decisions about the toys they’d like to have, or to keep, will help reduce the negative impact of advertising on their wellbeing. Don’t have time to ...

Spain said Wednesday it's enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the ...