Toy Battle is a quick two-player battle board game with unique troop abilities and eight distinct game boards that keep each ...

Pixar is cracking open the toy chest again, and for the first time in a while, Jessie’s calling the shots. At this year’s ...

Toy Story 5 doesn't arrive in theaters until next summer, but Pete Docter showed off the opening sequence at Annecy.

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for double or triple their original price on resale markets. Here's why.

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

What do you get when you combine artistic design, a dash of mystery, and the thrill of the hunt? A global sensation that’s captivating a rapidly growing legion of adult collectors, transforming the ...

The Toy Chest, which is the only toy industry-wide giving initiative that harnesses the power of toys to comfort children when they need it most. Through the belief that play is a vital component ...

but there’s more in this toy box than meets the eye. This two-player battler delivers deceptively simple gameplay and lightning-fast matches, with eight unique game boards and strategic troop ...

Pop Mart, known for its 'blind box' toys featuring characters like Labubu, opened its first jewelry store in Shanghai.

To celebrate this important initiative, The Toy Foundation activated its core giving program, The Toy Chest, which is the only toy industry-wide giving initiative that harnesses the power of toys to ...