The plain text transactional email default may soon be a thing of the past -- or at least we can hope. In many ways it's one of the last bastions of "less-than-good" practices being eradicated.

They anticipate, open and read transactional e-mail more than any other form of e-mail, sometimes revisiting the same e-mail multiple times. When was the last time your company sent a weekly ...

ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...

Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets.

In fact, according to a recent study conducted by Forrester Research unit JupiterResearch, marketers are beginning to see significant returns with the use of simple, transactional emails -- the ...

Metrics show that transactional e-mail messages (including purchase confirmations, account services messages and triggered alerts) significantly outperform typical marketing messages in all forms ...

For subject matter, transactional emails received the highest CTR of 4.2%, compared to non-transactional emails with 1.5%. With healthcare and transactional emails topping click-through rates, it ...

NEW YORK, Nov. 18, 2024 /PRNewswire/ -- Report on how AI is redefining market landscape - The global transactional anding emails market size is estimated to grow by USD 16.59 billion from 2024 ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global transactional and marketing emails market to register a CAGR of over 9% during the forecast period, according to their latest market ...