The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a ...

Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to ...

The Columbus Blue Jackets have unveiled their logo for the upcoming 2025-2026 season, their 25th in the NHL.The design pays tribute to the franchise's legacy, t ...

Barrelman—also referred to as Beer Barrel Man—is a mascot that has been used throughout the history of the Milwaukee Brewers ...

While the NHL has yet to crown its Stanley Cup champion for the season, the Blue Jackets are already looking ahead to a ...

The newly unveiled logo is encased in an outline of the state of Ohio, reinforcing the Blue Jackets’ role as Ohio’s sole NHL ...

In this text, we explain the main graphic elements that visually translate a brand's personality and values. Check it out ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...