The UCLA mascot, known as Joe Bruin, is not merely a costumed character; it's a cherished symbol that embodies the essence of the university. Joe Bruin is an anthropomorphic male brown bear who ...

Alongside him is Josephine "Josie" Bruin, a female brown bear who accompanies Joe at UCLA sporting events and various university activities. The earliest known UCLA mascot was a lovable stray dog ...

The 3-0 Oregon Ducks take on the unranked UCLA Bruins at the Rose Bowl to kick off ... It will take some getting used to seeing the “Big Ten” logo on the field during a UCLA and Oregon game.

Believe it or not, in the 1930s, UCLA had a live bear mascot running about the sidelines at football games instead of a costumed one. At the time, the Bruins played home football games at Los ...

UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors. Bruins for ... the NIL logo on interview ...