Tumblr Vox have uncovered the reason behind this issue and given us a bit of ... American Apparel (UK 8-10). Everyone's clicking on... And that's because when clothing sizes were first ...

In 2015, American data showed that a present-day dress in a US size 8 (a UK size 12 ... you’ll also find clothing companies that do the exact opposite, scaling their sizes down.

The 1990s brought a wave of minimalism, and with it, another shift in women’s clothing sizes. The grunge movement, with its oversized, androgynous style, contrasted sharply with the glam and ...