Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

Johnnie-O's End of Season Sale is here and customers can save up to 50% on great golf polos, shirts, shorts and so much more.

Check out photos of ASU football's new uniforms for the 2025 college football season, with one including Sparky on the helmet ...

Speedo and BEAMS have a long history of collaborations since 2020, including various swim trunks, heritage-inspired graphics, ...

Small tables dot the patio area, shaded by greenery and perfect for people-watching on a pleasant Florida afternoon. The ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

While Carrie Voorhis knows she wrote the phrase, "In 49 states, it's just basketball. But this is Indiana," history hasn't recorded its origins well.

Amid the Simone Biles-Riley Gaines feud over trans athletes in women's sports, USA Gymnastics is in the process of assessing its gender eligibility policy.

The University of Sioux Falls Athletics announced the implementation of a new, modernized logo on June 3. The look was developed by Mongoose Sports, a company based in Erie, Colorado. It includes ...

USA TODAY launched a new online storefront featuring branded merchandise. The store offers items such as sports memorabilia, prints, apparel, and mugs. The store suggests gift ideas for Father's ...