Growth in sponsorships comes on the heels of the NBA's landmark $77 billion media rights deal, which begins next season.

UA expanded its partnership with BSN Sports to include licensing for UA team sports uniforms. Beginning in January 2026, BSN ...

Under Armour and the NFL are getting the team back together. Today, Under Armour and the NFL announced a long-term deal to make the athletic apparel company the official footwear and glove partner ...

Mansory’s bold yellow Ford GT, inspired by Steph Curry, features 710 hp, wider body, and carbon fiber, showcased in a 2025 ...

“Joining Under Armour is more than just a sponsorship deal. It’s a partnership,” he said. “I’m grateful to become part of the UA team. I grew up watching my favorite players wear Under ...

Rashod Bateman has not always been thrilled with his situation in Baltimore, but the Ravens have now signed the former ...

"It's been such a blessing being part of the Under Armour football team," said Kyle Hamilton, Baltimore Ravens All-Pro safety and Under Armour athlete. "From gloves to cleats to performance gear ...

Under Armour has appointed OMD, an agency under Omnicom Media Group, as media agency of record for APAC, following a ...

“We try to tackle it as a team. Not one person has the best solution.” Kefah Abbas, a designer, tailor and pattern maker, sews a pair of pants in the innovation lab at Under Armour’s Port ...

Omnicom Media Group (OMG) agency OMD has been appointed the Media Agency of Record (AOR) for Under Armour in APAC, following ...

OMD has been appointed as the local media agency of record for Under Armour, following a competition pitch process.OMD will ...