Understanding and meeting your customers’ needs can be challenging, especially with market forces constantly changing. To succeed, you need to be a good listener and discover how your customers ...

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Data makes it easier to meet customer needs (and catch tuna) The basic principle is the more you understand about your customers, the more accurately you can predict what they want. You can also ...

Most biopharma marketing executives say they don’t know what clients want – it’s time to change that Nearly 50% of biopharma marketing executives surveyed by Accenture say they lack a good ...

Strategies for identifying customer needs are an integral element of a company's marketing program. Understanding customer needs helps refine product development projects, marketing communication ...

Start by understanding the need ... “By neglecting to research customer needs before commencing their engineering efforts, entrepreneurs end up wasting valuable time and capital on MVPs that ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can ...

but unless their R&D efforts are driven by a thorough understanding of what their customers need and want, their performance may fall short.” They tested this hypothesis and found that over a ...

"I think that's something we really want to find out from customer reviews and feedback in the future." This study "It is about inclusion! Mining online reviews to understand the needs of adaptive ...