Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

To do this, you need to spend a fair amount of time understanding who your customers are and what motivates them. In other words, finding out what your customers' stories are can help you craft ...

In business these days, understanding your customers goes far beyond surveys and reviews. One of the most underutilized yet powerful sources of insight is call data. Every customer interaction over ...

Understanding and meeting your customers’ needs can be challenging, especially with market forces constantly changing. To succeed, you need to be a good listener and discover how your customers ...

Refine features based on user needs. By analyzing customer feedback, reviews, and other data sources, you can better ...

At its core, consumer behavior is all about understanding how your customers make buying decisions. Because the customer journey is made up of countless behaviors and small decisions that can be ...

Your customers may carry new pain points that need to be addressed. They may possess new value drivers that need to be considered. They may act according to new behaviors and preferences that need to ...

It requires deep customer understanding and strategic positioning ... launching a startup or refining an existing brand, getting your value proposition right is one of the most important things ...

This is not a series about the common tools for understanding your customer. We won’t be discussing design thinking, journey mapping or service blueprinting, although all of those tools are very ...