analyze it to draw valuable insights. Take a look at trends, patterns and correlations. Think of this as being much like doing a social media audit on your own brand's social media efforts. Use ...

Companies such as online retailer Zappos.com Inc., coffee giant Starbucks Corp. and discount airline JetBlue Airways Corp. have been using social media for years to manage customer complaints and ...

That is social retargeting ... as they browse their social media feed. They will begin to associate your brand with impressive results. Less-savvy users might even confuse it for endorsement. One last ...

Elon Musk is pushing to change how news links appear on his social media platform X, formerly called Twitter, in a move that could potentially undermine the ability of news publishers to draw ...