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Apple Explores AI Search for Safari

Apple switch to AI search could be a huge blow to Google

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The company’s AI stack, dubbed Apple Intelligence, hasn’t moved the functional needle for iPhone and Mac users, even triggering an internal management crisis at the company.

Search Engine Journal · 2d

Apple May Add AI Search Engines to Safari As Google Use Drops

Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?

Reuters on MSN · 3d

Apple's plan to offer AI search options on Safari a blow to Google dominance

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine. The news slammed shares of Google-parent Alphabet,

Digital Trends15d

I tried using a paid search engine for a week, and I don’t think I’ll go back

This isn’t that common — search indexes are a lot of work to make and many search engines simply use Google or Bing’s search indexes and build on top of them. Having its own index means that ...

6hon MSN

Here's Why I'm Not Too Worried for Alphabet Despite Apple's Potential New AI-Powered Safari Search

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of ...

Make Tech Easier8d

How to Set ChatGPT as Your Default Search Engine

With the popularity of AI tools on the rise, you can now set ChatGPT as your default search engine in your web browser and ...

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Apple Explores AI Search for Safari

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