From whimsigoth to Brat, here are the 10 best style and home decor aesthetics to take over TikTok in 2024.

Then in 2019, a coup: The VSCO girl brought the rise of the Hydro Flask bottle, a double-walled, insulated water bottle in bright, sometimes limited-edition colors that seemed ubiquitous ...

Metal water bottles are used for self-expression just as much as they are used for staying hydrated. This year, M-A students are mainly sipping from three trending brands: Hydro Flask, Owala, and ...

The success of Stanleys, just like that of Hydro Flasks during the 2019 VSCO Girl trend, is closely dependent on what is currently trending on social media platforms.

Ahead of spring break, one writer tested five of TikTok's most popular water bottles and tumblers from Stanley, Owala, Hydro Flask, BrüMate, and Yeti.

Interestingly, this period saw a subtle shift towards water bottles with integrated straw designs, offering a more convenient and, arguably, more hygienic option. This micro-shift begs the question of ...

If you're in your "it girl" era, you need the BrüMate Era. Let us explain by first rewinding back five years ago to 2019, when the "VSCO girl" aesthetic was taking over our social media feeds and ...

From copycat tumblers to glass water bottle alternatives, the best Stanley cup dupes are just as good as the viral sensation—and they’re not sold out.

The VSCO girl, pronounced "Visco," sparked the hydro flasks trend from the late 2010s and early 2020s. They were the VSCO girls' water bottle of choice, according to Seventeen.

It wasn’t until 2019 that the water bottle you carried became a personality trait. The first iteration of this was the HydroFlask, the beloved hydrator of what came to be known as VSCO girls (named ...

The HydroFlask was such a core part of the VSCO girl identity that it instantly telegraphed the type of girl you were (chill, sweet, liberal).