Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.

It took three years of Harrison senior Tyson Mitchell convincing himself to try out for varsity. On Monday, he got the loudest ovation in West Lafayette.

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for ...

The sport is ultra-competitive, yet for decades, softball players have brought a light-hearted nature to dugouts and the vibe of the games, complete with cheers, chants, dances and props.

Wilson has been cheering as part of the Ohio Valley All Stars for 11 years, and she was on the Varsity Cheer team for Warren High School for three years.

The sport is ultra-competitive, yet for decades, softball players have brought a light-hearted nature to dugouts and the vibe of the games, complete with cheers, chants, dances and props.

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.